The Engage North West Programme has been awarded a Prince Michael of Kent Award – one of the world’s leading road safety awards. Ian Edwards, e-merge lead on education, designed the educational content of the programme. The Engage programme aims to help learner drivers to develop coping strategies for a number of key factors associated with the crash involvement of novice drivers.
Originally developed by Ian in partnership with South Yorkshire Safer Roads Partnership, Engage is now running under a number of names in South Yorkshire, Merseyside, Cheshire, Lewisham, West Sussex, Clackmannanshire, Northants and Somerset. It is also in the process of being rolled out in several other areas across the UK.
The Prince Michael Award was presented to Sarah Collins, Cheshire West and Chester Council Senior Road Safety Officer on 26 November at the 2014 National Road Safety Conference in Brighton.