e-merge’s new Distraction module is being very well received by young drivers, with nine out of ten that start the voluntary e-based interactive driver behaviour coaching module going on to fully complete it.
Chris Morley says: “We are delighted with the percentage completions and high customer satisfaction levels. Distraction is a big issue, particularly for young drivers. Evidently this module strikes a chord with them. It also adopts the tone and style that we have learnt works, after many years working alongside major telematics insurers.”
e-merge has driven by a big milestone with over 100,000 individual users across a number of our customers having now completed our driver behaviour coaching modules.
The combination of high volume and lots of data on every aspect of a user’s journey through the modules has enabled us to steadily improve user experience over the years. Which is vital to our prized insurance clients. In essence a continuous process improvement loop of introducing changes, monitoring their affect, before rejecting or retaining and so on.
The 100,000 figure positions e-merge to uniquely understand what works with voluntary e-based driver coaching modules, as well as what doesn’t! Chris Morley remarks:
“It’s not just the things you’d expect that impact module completion rates, like their length or their tone, even seemingly small changes to the button sizes in the modules have been shown to have a surprisingly big affect on percentage completions!”
In achieving our ambitious module percentage completion levels, constantly striving to improve user interface plays a part. The opinion of young adults of our user interface, a key target audience for telematics, is particularly important of course.
In 2019, for the first time, we retained the services of Ms Evie Favager, a software development student specialising in user interface design. The detailed report we received from her has played a part in further inroads in percentage completions in 2019.