Covid19 didn’t stop e-merge!

Driving miles may have reduced in lockdown, but module development work has continued unabated. There has been a particular focus on the appearance of the opening sequences of the modules. 

Analysis of module usage data in lockdown has provided a unique insight. Relative to driving miles, which obviously reduced greatly in lockdown, module usage has been comparatively high. Suggesting that for the young drivers, taking the modules is as much about maintaining a connection with the insurer as improving their driving score. 

e-merge’s new Distraction module is a success 

e-merge’s new Distraction module is being very well received by young drivers, with nine out of ten that start the voluntary e-based interactive driver behaviour coaching module going on to fully complete it. 

Chris Morley says: “We are delighted with the percentage completions and high customer satisfaction levels. Distraction is a big issue, particularly for young drivers. Evidently this module strikes a chord with them. It also adopts the tone and style that we have learnt works, after many years working alongside major telematics insurers.” 

e-merge drives by 100,000 users

e-merge has driven by a big milestone with over 100,000 individual users across a number of our customers having now completed our driver behaviour coaching modules.

The combination of high volume and lots of data on every aspect of a user’s journey through the modules has enabled us to steadily improve user experience over the years. Which is vital to our prized insurance clients. In essence a continuous process improvement loop of introducing changes, monitoring their affect, before rejecting or retaining and so on.

The 100,000 figure positions e-merge to uniquely understand what works with voluntary e-based driver coaching modules, as well as what doesn’t! Chris Morley remarks:

“It’s not just the things you’d expect that impact module completion rates, like their length or their tone, even seemingly small changes to the button sizes in the modules have been shown to have a surprisingly big affect on percentage completions!”

User interface plays a big part in percentage completions

In achieving our ambitious module percentage completion levels, constantly striving to improve user interface plays a part. The opinion of young adults of our user interface, a key target audience for telematics, is particularly important of course.

In 2019, for the first time, we retained the services of Ms Evie Favager, a software development student specialising in user interface design. The detailed report we received from her has played a part in further inroads in percentage completions in 2019.

Safety in numbers

Admiral joins Co-op Insurance by introducing e-merge safer drivers Ltd’s online driver behaviour coaching modules to their telematics brands. Through these ‘e-pac’ courses, coupled with socially responsible investment from leading telematics insurers, driver coaching is undertaken at an entirely unprecedented scale.



This news cements e-merge’s position as the established road behaviour company in the rapidly growing telematics sector.  e-merge now has a tremendous driver outreach. What it provides makes sense. Improved driver behaviour is the route to reduced RTC levels amongst drivers. Telematics is the route to mass engagement. e-merge’s e-pac product combines the two.

e-merge spokesperson comments: “Combining the scalability of telematics with the science of behavioural change has been the key to making a tangible difference in this space. The strength of telematics is scale. It enables us to spread our development, production and analysis costs over tens of thousands of end users, providing leading insurers with a real return on their investment in us.

Admiral’s Head of Telematics Gunnar Peters comments: “The customer is at the centre of everything Admiral does, and by offering online driver coaching to our Telematics customers, we hope to help them stay safe on the road and reduce their chance of being involved in an accident.”

Background and Timeline in Numbers:

Convinced of the untapped potential of telematics in prompting behavioural change, in 2013 e-merge and partners set about developing engaging electronically based interactive driver coaching modules, called e-pac, that align to the driver behaviour scores that telematics insurers receive on drivers.

The timeline: 

2013 – 2014 e-pac development / IP, 

Jan 2015 launch with Co-op Insurance, 

July 2015 Winner, DATA Best Telematics Based Project,  

2017 trialed with Admiral Insurance,

2018 Admiral rolls out e-pac.

More background:

e-merge safer drivers Ltd was the first to align driver behaviour coaching modules to telematics feedback data. From that moment on, insurers had an additional mechanism to encourage improved driver behaviour through telematics beyond adjusting premiums. The e-merge driver coaching modules, which are delivered to the insurer’s customers electronically, are of great benefit to the insurer and the customer alike, enabling improved loss ratios, reduced catastrophic claims and also greater customer engagement.

e-merge safer drivers is the company that major telematics insurers now turn to to get more from telematics through improved driver behaviour.

For more information contact e-merge CEO Chris Morley on: 

2017 Overview and Looking Ahead

2017 was a good year for e-merge safer drivers, the company that provides the bridge between road behaviour and telematics.

Since we first launched with a major insurer back in January 2015, the number of young drivers using our electronically based driver coaching modules has steadily climbed. Customer satisfaction levels have also persistently risen.

We see two main reasons for this. Firstly, we are data led. We have access to a raft of data and management information surrounding module usage and we are informed by it as we work to continually improve.

Secondly, we see clear evidence that the market is increasingly expecting more from telematics policy providers than just sensibly priced cover that reflects driving behaviour. The mounting engagement levels we are witnessing support the conclusion that the market is sophisticating. There are a number of factors coming into play here but it is plain that there is appetite amongst young drivers for what we provide.

But e-merge did not sit back in 2017 and simply watch the numbers grow. New product development and continuous improvement were, in fact, the central themes of the last 12 months. More on that to follow….

In signing off on 2017, may I take this opportunity to wish all our partners a fantastic 2018. 

Another FTSE100 turns to e-merge

e-merge is proud to announce a rapidly developing relationship with household name Unilever.

On the back of a very successful staff and site safety day which e-merge recently ran at Unilever’s flagship Port Sunlight plant, we have been asked to develop bespoke driver and pedestrian safety training solutions for the international consumer goods company.

Chris Morley says:

“Whilst e-merge will always be best known in telematics and the motor insurance industry, working closely with leading lights in other sectors can only help to inform what we do.”


 Unilever / Partner e-merge safer drivers 2017
Unilever / Partner e-merge safer drivers 2017


e-merge rewarded for progressive work in the road safety sector

Our increasing contribution to road safety has been recognised by the recent appointment of e-merge’s CEO Jeremy Williamson as Brake Road Safety Charity North West Media Spokesperson. This is a key appointment for the national road safety charity at a time when the Government is formulating new legislation.

In conjunction with the Brake Charity position, Jeremy has also been invited to the House of Commons to meet Greg Mulholland MP in January and is looking forward to talking about the exciting work we have been doing.

The short video below, in conjunction with Brake, demonstrates Jeremy’s poignant connection and personal drive towards challenging the road safety sector along the path to a brighter future for all road users.

The Co-operative Insurance and e-merge win best telematics based project at insurance technology awards

The Co-operative Insurance and e-merge safer drivers are proud to announce that our e-pac driver behaviour modules have scooped first place in the Data and Technology Awards for Insurance for “best telematics based project 2015”.

The use of e-merge’s e-pac behavioural change modules since January 2015 by the Co-operative Insurance secured the headline award of best telematics based project of 2015 which was held at Altitude 360, Westminster’s tallest building.

Chris Morley, COO at e-merge safer drivers Ltd comments:

“We are incredibly proud to receive this fantastic award with our charter client, the Co-operative Insurance. We developed e-pac, the next step in telematics, to help make young drivers safer on the roads. This award is clear evidence that by working closely with insurers and young drivers, we can influence driver behaviour to improve driving scores, reduce risk and loss ratios and ultimately make our roads safer.”

Steve Kerrigan, Head of Telematics at the Co-operative Insurance says:

“We are committed to improving driving behaviours and making the UK roads safer and are delighted to win this award and for the recognition.”    

Jeremy Williamson, CEO at e-merge says:

” This is fantastic recognition for the hard work and dedication of the Co-operative Insurance Young Driver Team, Wunelli and e-merge safer drivers Ltd.”

Jeremy adds:

” To achieve this prestigious award within 12 months of launching is incredible and shows that engaging with young driver customers at the right time and in the right way, can really make a difference. To receive this news as we are busy with National Road Safety Week is particularly poignant!”

e-merge has seen some exciting product evolution over the last six months and is really looking forward to continuing to share the outcomes with The Co-operative on the back of this significant joint success.”

Editors notes:

The Co-operative and e-merge have been picked out for this insurance industry award for their combined efforts to tackle an issue that is considered a national priority, namely reducing the casualty levels amongst young drivers on British roads.

They have achieved their success by taking telematics from something that was previously largely a measurement and monitoring tool, to something that encourages behavioural change through the engaging training modules designed by e-merge and called e-pac (electronic performance assessment constructivist) that align to telematics feedback data.”