e-merge down to last three for Insurance Technology Awards

“Latest news – e-merge is in for another Award!”

Mounting recognition for e-merge safer drivers as the Insurance Technology Awards have picked out the Co-operative Insurance and our e-pac product amongst a record entry for “best telematics project 2015” at next month’s prestigious Insurance Technology Awards.

The winner will be announced on 19 November at Altitude 360, London. We are obviously delighted with the news, as it is already an achievement to have reached the final three in such good company.

Technology Awards

Brake Road Safety Awards; e-merge announced as finalist

e-merge safer drivers has been chosen amongst a large global entry as a finalist in Brake’s ‘Road Safety Product of the Year’ category, arguably the international road safety body’s most prestigious award.

e-merge has been short-listed from a record entry for the 2015 Road Safety Product category, for the innovative and engaging telematics tool that is designed to keep young drivers safer, whilst improving loss ratios for the insurance industry.

Christopher Morley comments:

“Just to be considered for such an award is very humbling.  It is recognition for the commitment to road safety from The Co-operative, our charter insurance industry client, and the dedication and talents of every individual at e-merge and our partners.”

Winners will be announced at a gala dinner on Thursday 1 October 2015, at the St John’s Hotel, Solihull, Birmingham.


Note to editors: The annual event, sponsored by Arval, recognises the achievements of fleet operators and suppliers who are working hard to reduce road crashes.  This year’s finalists include well-known names such as Johnson & Johnson, Royal Mail and Aldi, as well as smaller organisations including Gateshead Council, Hampshire Fire and Rescue and e-merge safer drivers.

e-merge safer drivers launches e-pac with The Co-operative Insurance

In a first for the Insurance industry, The Co-operative Insurance has partnered with e-merge safer drivers to pilot a series of educational modules for customers holding a Young Driver Insurance policy.

Customers with a Co-operative Insurance Young Driver policy will shortly have access to a range of safety modules via their online dashboard.

The announcement comes as research from The Co-operative Insurance found that a fifth of young drivers (aged 18-24) believe they would be a safer driver if they were to benefit from continued education and lessons to improve their driving skills*.

Focusing initially on the four core skills of speed, cornering, braking and acceleration, the modules have been designed to work with and complement Young Driver Insurance. Customers logging into their Young Driver dashboard will now be targeted with a series of driver training modules that are directly linked to telematics feedback data which provides a measurement of the way they drive.

Young Driver has also been selected as a key project for The Co-operative Young Members Board throughout 2015. The Board of 15 young people (aged 16-25) have already begun to closely work with our insurance business during the pilot phase for the safety modules. They will also continue to provide feedback and support for The Co-operative’s insurance offering for younger drivers throughout the course of 2015.

The Co-operative Insurance was the first major insurer to launch a “pay as you drive” insurance product for Young Drivers in 2011, providing potential access to more affordable premiums by rewarding safe driving through the use of smart box technology. Since then the product has given almost 60,000 young drivers the opportunity to continuously improve their driving skills and reduce their insurance premium by monitoring the way they drive.

Commenting on the launch, Steve Kerrigan, Head of Telematics at The Co-operative Insurance said, “As a business that strives to deliver a better way of doing business for our customers and their communities, we’re committed to playing our part to increase the safety of young drivers.”

“With thousands of drivers already improving their driving and reducing their premiums by using our telematics technology. We believe that the modules will accelerate these benefits by providing additional tools to help our customers continuously improve their driving skills.”

Jeremy Williamson, CEO and Partner at e-merge safer drivers also commented: “As a business that is focused on doing the right thing to improve young driver safety The Co-operative Insurance was a natural choice for us when looking for a partner to deliver these modules. This is just the first stage and we’re looking forward to developing the technology further based on customer feedback, telematics data and in conjunction with The Co-operative Young Member’s Board.”

Richard Coteau, Executive at Brake, (the National Road Safety Charity), said: “Brake fully supports the use of telematics as an incredibly useful tool for measuring performance and helping to create safer drivers. The next step for telematics is training which creates behavioural change, and we are delighted to support the innovative system developed by The Co-operative and e-merge safer drivers.”

Click here to read the full story on The Co-operative website

e-merge Lead on Education Scoops Road Safety Award

The Engage North West Programme has been awarded a Prince Michael of Kent Award – one of the world’s leading road safety awards.  Ian Edwards, e-merge lead on education, designed the educational content of the programme.  The Engage programme aims to help learner drivers to develop coping strategies for a number of key factors associated with the crash involvement of novice drivers.

Originally developed by Ian in partnership with South Yorkshire Safer Roads Partnership, Engage is now running under a number of names in South Yorkshire, Merseyside, Cheshire, Lewisham, West Sussex, Clackmannanshire, Northants and Somerset.  It is also in the process of being rolled out in several other areas across the UK.

 Ian Edwards left in photo receiving Award from RSGB Chair Honor Byford.
Ian Edwards left in photo receiving Award from RSGB Chair Honor Byford.

The Prince Michael Award was presented to Sarah Collins, Cheshire West and Chester Council Senior Road Safety Officer on 26 November at the 2014 National Road Safety Conference in Brighton.

Road Safety Week and e-merge safer drivers

e-merge safer drivers is keeping very busy in the run up to launch of a groundbreaking telematics product, with everything that entails, and still finding time to take a leading role guest lecturing young people and young drivers as part of National Road Safety Week (17-23 November).

In terms of the latter, e-merge safer drivers was delighted with the level of young person engagement during Road Safety Week, with one road behaviour workshop alone led by Jeremy Williamson holding no less than 540 participants.

Christopher Morley comments:

“As e-merge safer drivers becomes the recognised bridge between road behaviour and telematics, engaging with young people is something that it will always continue to do.”

e-merge safer drivers is invited to “2young2die”

Leading road safety organisation Brake (which works across the UK and internationally to promote road safety) has chosen the e-merge safer drivers partners as their guests for the forthcoming Seminar “2young2die” taking place in Deansgate, Manchester on Tuesday 7 October.

“2young2die” is Brake’s highly acclaimed campaign that targets the needless loss of life amongst young drivers and their passengers.  As Brake states:  “Young drivers are involved in a huge proportion of road crashes, due to a combination of inexperience and a tendency to take risks”.

Christopher Morley says:

“The invitation to this event is further evidence that e-merge safer drivers is being recognised as having a real contribution to make to young driver road safety.  It is also very timely, coming as it does in the run up to Road Safety Week, (17-23 November), a UK wide community initiative organised by Brake.”